Isabel Navarro Vidal
Chief Executive Officer
Leads long-term strategy, brand development and guest experience. Joined MareViva in 2012 and became CEO in 2020.
About us
The Mediterranean, by those who live there.
Founded in Barcelona in 1998, MareViva Cruises was created with a simple idea: to build a cruise line that felt truly European.
Our story
From one ferry to six ships
MareViva began with one small cruise-ferry operating short Mediterranean routes between Barcelona, Palma, Marseille and Genoa, founded by Spanish hospitality investors, former ferry executives and Catalan tourism entrepreneurs.
By the early 2000s the company had grown into a recognised Spanish cruise brand, known for warm service, strong regional cuisine and destination-focused itineraries. Through the 2010s MareViva repositioned as a premium mid-market line, investing heavily in food, design, cultural excursions and onboard entertainment.
Today MareViva operates six medium-to-large ships from Barcelona and selected seasonal ports, with multilingual service, fresh regional dining and port-heavy itineraries.
Company at a glance
- Company name
- MareViva Cruises S.A.
- Founded
- 1998
- Headquarters
- Torre MareViva, Port Vell, Barcelona
- Main home port
- Port of Barcelona
- Fleet size
- 6 ships
- Guest capacity
- Approx. 19,180 (double occupancy)
- Maximum capacity
- Approx. 24,940 guests
- Shipboard crew
- Approx. 7,360
- Total employees
- Approx. 10,850 worldwide
- Annual guests
- Approx. 720,000
- Core markets
- Spain, France, Italy, Portugal, Germany, UK, Netherlands, Scandinavia
- Brand level
- Premium European / upper mid-market
Leadership
The people behind MareViva
Jordi Alemany Costa
President & Founder
One of the original founders of MareViva Cruises, now non-executive president and brand ambassador.
Matteo Ricci
Chief Operating Officer
Oversees fleet operations, port planning, dry docks, technical performance and daily ship operations.
Captain Elena Ferrer
Chief Maritime Officer
Leads safety, navigation standards, bridge teams and marine compliance across the fleet.
Sofia Laurent
Chief Hotel & Guest Experience Officer
Responsible for onboard service, restaurants, entertainment, housekeeping and guest satisfaction.
Dr. Petra Lindholm
Chief Sustainability Officer
Oversees emissions reduction, shore power, waste management, fuel strategy and environmental reporting.
How we're organised
Eight divisions
Fleet Operations
Ship scheduling, port coordination, fuel planning, dry docks.
Marine & Safety
Captains, bridge teams, drills, navigation standards, compliance.
Hotel Operations
Cabins, food and beverage, entertainment, retail, spa, guest services.
Commercial
Sales, trade partnerships, marketing, pricing, loyalty and charters.
Finance
Budgets, procurement, insurance, fleet financing, revenue control.
People & Crew
Recruitment, training, welfare, contracts and rotations.
Technology
Booking systems, guest app, connectivity, payments, cybersecurity.
Sustainability
Shore power, fuel efficiency, waste reduction and reporting.
Offices
Across Europe
- BarcelonaGlobal HQ and fleet control
- Palma de MallorcaBalearic operations and crew training
- MarseilleFrench sales office
- RomeItalian sales office
- LisbonAtlantic and Portuguese market office
- HamburgGerman and Northern Europe sales
- LondonUK sales and trade partnerships
- ManilaCrew recruitment and training support
- SplitAdriatic seasonal operations
Our next generation of ships will focus on lower emissions, shore power, better crew accommodation, more efficient hull design and improved energy management — with two LNG-ready vessels planned by 2030.